![]() ![]() Lume is completely vertically integrated. He began his career in the advertising space, building dynamic strategies for brands across a wide range of industries, including Titleist, Carnival Cruise Lines, Campbell’s Soup, Green Mountain Coffee and more.īriefly walk me through the scope of your company. John Gregory, our chief marketing officer, also comes over from Warrior Sports, where he served as the director of marketing. Drawing on his past athletic career as a member of the US World Lacrosse Team and his business acumen, Morrow turned Warrior into a dominant global sports brand, successfully scaling it up from a two-person operation in his college dorm room to a high-tech global manufacturing powerhouse.ĭoug Hellyar, president and COO, previously held multiple leadership positions at Warrior Sports as well as serving as co-owner and President of CPI Products, a company in the automotive sector that he and his partners sold to Dover Corporation in 2001. Our founder and CEO Dave Morrow previously founded Warrior Sports, a company he sold to New Balance in 2003. We aim to approach cannabis as a mainstream CPG product from all angles, cultivating an experience that fits alongside anyone’s lifestyle. Lume’s leadership team is composed of multiple veterans from Warrior Sports (a division of New Balance), from our CEO and founder to our President and COO to multiple members of our marketing team. Who is on the leadership team and what sorts of backgrounds do they bring to the table? We’re excited to be laser-focused on the Michigan market and expanding our footprint in our home state. We’ve opened 15 retail stores and aim to have 40 by the end of this year. Our goal, since day one, is to have the Lume name synonymous with Michigan cannabis.įast forward to 2021, and we have built out a personnel team that brings CPG experience from New Balance and design training from Parsons School of Design. We’re aiming to present cannabis in a new light, out of the shadows of the past and accessible to all. Lume’s model is based on convenience and quality - constantly growing the number of retail locations to ensure accessibility, building out the store design of each location to ensure an enjoyable shopping experience and providing locally grown, high quality cannabis products that appeal to everyone. Our founder and CEO, Dave Morrow, previously founded Warrior Sports and wanted to create a similar experience-minded approach to cannabis. Lume Cannabis Company was only founded in 2019, believe it or not! We currently have 15 retail stores in operation, including locations in Owosso, Lowell and Jackson.īriefly walk us through the story of how (and why) your company got started. How long has your company been in business? And stay tuned for our 420 print edition, which publishes on April 14. Check back for a new post every day this week. Gretchen Whitmer’s “Stay Home, Stay Safe” Executive Order, Lume will temporarily accept a driver’s license or other government-issued identification card and Marijuana Patient Registry Cards that have expired in the previous 60 days.This Q&A is part of a daily series highlighting the many medical and recreational marijuana dispensaries across Greater Lansing. Adult-use customers (21+) must upload a valid government-issued ID card.įollowing Gov.Medical patients (18+) must upload their valid Marijuana Patient Registry Card and valid government-issued ID card.“We are excited to launch Lume Delivery because it will make it even more convenient for our patients and adult-use customers across Marquette County to access our high-quality cannabis products during the ongoing public health crisis.” “Lume Delivery has been extremely popular in our other locations throughout Michigan, and we expect it will be in high demand by our customers in Negaunee and the surrounding communities,” said Doug Hellyar, president and COO of Lume. Lume is waiving the delivery fee on all delivery orders in Negaunee to promote public health and safety during the continuing COVID-19 pandemic. NEGAUNEE TOWNSHIP - Lume Cannabis Company announced it will launch Lume Delivery, its adult-use cannabis home delivery service, at its Negaunee store on Friday, April 24. ![]()
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